FRANCHISE BUSINESS

Business Knowledge + Business Requirement = Franchise Success What is franchising? Franchising is a business model in which a company grants individuals or groups the right to operate a business using its established brand, products, and systems in exchange for a franchise fee or royalty. It is a mutually beneficial relationship where the franchisor provides support, expertise, and a proven business model, while the franchisee invests in and operates the business. By entering into a franchise agreement, franchisees gain access to a well-known brand, established products or services, and operational guidelines that have been tested and refined by the franchisor. This enables them to benefit from the reputation and customer loyalty associated with the brand, increasing their chances of success. Franchise brands provide support to their franchisees, offering training, marketing assistance, ongoing operational guidance, and a network of fellow franchise owners. This